If you’re still undercharging, it’s costing you more than money.
It’s draining your energy. Feeding your doubts. And keeping you stuck in a loop that was never meant for you.

Here’s the truth: You’re not charging for your time—you’re charging for the transformation. And when your prices don’t match the power of your work, it creates friction in your business and your body.

Want to know the real reason you’re undercharging? Take the quiz and get clear on what’s sabotaging your income—so you can stop guessing and start earning what you’re worth.

So let’s clean that up.
Here are five clear strategies to overcome undercharging in coaching—without selling your soul or turning into someone you’re not.

1. Sell the Shift, Not the Sessions

People aren’t buying coaching. They’re buying change.
No one wakes up saying, “I need six 60-minute calls.”
They’re thinking, “I want to stop feeling stuck,” or “I want to grow my income without burning out.”

When you start selling outcomes—not sessions—your value becomes clear.
Shift your messaging. Focus on what life looks like after working with you. That’s what people will invest in.

2. Do the Math (Not the Guessing)

Let’s kill the mystery around pricing.
Ask yourself:

• How much do I want to earn this year?

• How many clients can I show up for, fully?

• What does that break down to per offer or program?

This isn’t fluff. This is clarity. Reverse engineering your rates is one of the simplest strategies to overcome undercharging in coaching—and it makes your income goals real, not random.

3. Ditch Hourly Pricing for Good

Charging by the hour? That’s keeping you small.
Transformation doesn’t happen in tidy blocks of time. So stop boxing yourself in.

Instead, build offers around results and experience. Think 3-month containers, 6-week intensives, or VIP breakthroughs. You’ll create more space, more impact, and yes—more income.

4. Say Your Prices Out Loud (and Then Shut Up)

If saying your rates makes you squirm, your clients will feel it.
And they’ll mirror that energy right back.

Practice saying your pricing until it’s boring. Then, when you say it in a sales convo—zip it. Let the silence do the heavy lifting.

Confidence speaks louder than a discount ever could.

5. Position Your Coaching as an Investment, Not a Splurge

People drop thousands on vacations, handbags, and tech—because they value the experience.
Same with coaching.

When you frame your offer as a long-term investment in their growth, the money convo shifts.
This isn’t just a coaching call. It’s a decision to change their life. Speak from that place, and pricing resistance melts.

Final Word

Raising your rates isn’t about ego—it’s about alignment.
It’s about honoring your energy, your impact, and the transformation you know you deliver.

Not everyone will say yes. That’s fine.
The right clients—the ones ready for real change—will.

And they’ll pay you accordingly.

Want a deeper breakdown on why you keep undercharging and how to fix it? Read Charging Your Worth: Why You Keep Undercharging (and How to Fix It for Good).

xo, Brittany