You’ve got the passion and skills, but let’s be real—building a coaching business isn’t just about good intentions. If you actually want to make money doing what you love (without running yourself into the ground), you need strategy, mindset, and the guts to go all in.

Step 1: Get Super Clear on Who You Serve

Trying to help everyone is a fast track to burnout and frustration. Be specific. Who do you help? What exact problem do you solve? Instead of saying, “I help women build confidence,” try, “I help female entrepreneurs break through money blocks and confidently charge their worth.” Clarity makes everything easier—marketing, sales, content creation, you name it. Need help figuring out your niche? Check out this guide.

Step 2: Stop Undervaluing Yourself

Too many coaches undercharge because they’re scared of turning people away. But here’s the truth: Cheap coaching attracts uncommitted clients. If you want clients who show up, do the work, and get results, price accordingly. You’re not selling time, you’re selling transformation. Instead of charging per session, create structured, high-value packages. Your expertise is worth it—own that. Need help shifting your money mindset? Take the quiz.

Step 3: Build an Audience That Actually Cares

No audience, no business. But forget trying to please the masses—focus on attracting your ideal clients. Your content should:

1. Call out their biggest struggles.
2. Show them you’ve been there (and figured it out).
3. Give them a reason to take action.

Share your insights, client wins, and the real talk people need to hear. Engage, answer questions, and start conversations. Showing up consistently builds trust—and trust sells.

Step 4: Sell Like a Human, Not a Sales Robot

Selling doesn’t have to feel gross. Lead with value, close with confidence. Speak directly to your audience’s pain points, paint the transformation, and handle objections without hesitation. Selling is simply inviting the right people into the solution they’ve been looking for. The more you believe in your offer, the easier it is for others to believe in it too.

Step 5: Scale Without Losing Your Sanity

If you’re constantly chasing clients, your business owns you. Set up systems that save time—automate your onboarding, use email sequences, and create scalable offers like group coaching or digital courses. The goal? More impact, less hustle.

Get Out of Your Own Way and Start

Waiting to feel “ready” is just an excuse. Get clear on your niche, price confidently, create content that connects, sell authentically, and build the systems that keep your business running. Show up. Take action. Success isn’t waiting for you—it’s yours to create.

xo, Brittany