You’re Not Bad at Business—You Just Have a Money Block

If you keep undercharging, hesitating to raise your rates, or secretly resenting your business because it’s not paying you enough, the problem isn’t the economy or your niche—it’s your mindset.

Most heart-driven coaches and entrepreneurs sabotage their own income because they believe money has to be earned through struggle. If you’re setting your prices based on what feels safe instead of what your work is worth, you’re operating from a deep-rooted money block.

Let’s call it out and shift it.

The Biggest Lie Keeping You Underpaid

You grew up hearing:

• You have to work hard for money.

• Nothing in life comes easy.

• You need to prove yourself before you can charge more.

Those beliefs keep you stuck in a cycle of overworking and undercharging. You assume that if something comes easily to you, it must not be valuable. In reality, people don’t pay for your time—they pay for transformation.

When you start charging your worth, you don’t just benefit yourself—you attract clients who are fully committed and ready to do the work. If you’re unsure what’s holding you back, take my Money Mindset Quiz to uncover your biggest pricing blocks.

Why You Resist Charging More

If you’ve ever thought:

• Will people think I’m greedy?

• What if no one buys at this price?

• What if I’m not actually that good?

That’s fear talking, not facts.

Low prices attract low commitment. Undercharging leads to burnout. Your pricing should reflect the transformation you provide—not your self-doubt.

Instead of asking, Am I worth this price?, ask, Is the transformation I provide worth this price?
The answer is always yes.

For a full guide on how to raise your rates with confidence, check out Money Mindset Shifts for Coaches.

How to Shift Your Money Mindset & Start Charging Your Worth

1. Identify Your Money Stories
   What did you learn about money growing up? Do those beliefs still serve you? Write them down.

2. Rewire Your Mindset
   Challenge every limiting belief with a new, empowering truth. Replace “People won’t pay me” with “The right clients are ready to invest.”

3. Take Aligned Action
   Raise your prices, own your value, and position yourself as a premium service provider. The right clients will meet you at your new level.

Final Thoughts: You’re Already Worth It

Charging your worth isn’t just about the number on the invoice—it’s about standing in your power.

When you undervalue yourself, you send the message that your work isn’t as impactful as it truly is. Shifting your money mindset takes time, but every time you challenge a belief and choose confidence over doubt, you move closer to the business and life you’re meant to have.

The right clients are ready to invest. The only question is—are you ready to receive it?

xo, Brittany