Starting an online coaching business is exciting—until you realize you need clients to actually make it work. And let’s be real, you don’t want just any clients. You want aligned, ready-to-invest clients who see your value and don’t need convincing.

Good news? You don’t need a massive audience, a fancy website, or to scream “BUY MY COACHING” into the void. You just need the right approach.

1. Build Trust Before You Sell (Because No One Buys from Strangers)

No one’s hiring you just because you say you’re a coach. They need to feel safe, seen, and certain that you can help them. Here’s how:

• Show your expertise – Drop value-packed insights on social media, your blog, or short-form videos. Give people a reason to stop scrolling.
• Offer a free resource – A guide, challenge, or masterclass lets people experience your energy and results before they pay.
• Show proof – Share testimonials, success stories, and your own transformation. Social proof builds trust faster than any sales pitch.

2. Get Clear on Who You Serve (Because ‘Everyone’ is No One)

Too many coaches try to help everyone and wonder why no one’s signing up. The more specific you are, the more magnetic you become. Ask yourself:

• Who is my dream client? (Be specific—age, struggles, goals.)
• What is the exact problem I solve? (One clear, tangible result.)
• Why should they choose me over someone else? (Your unique edge.)

If you’re struggling to nail down your niche, I’ve got you covered. Check out this guide to help you figure it out.

3. Make It Stupid-Easy to Work With You

If someone has to hunt for how to book you, they won’t. Keep it simple:

• Have a clear call-to-action on your website and social media.
• Offer a quick discovery call—let them feel your energy before committing.
• Streamline the sign-up process—no endless forms or confusing steps.

Time to Take Action (Because Clarity Without Action Is Just Procrastination)

Every successful coach started with zero clients. The difference? They took action—consistently.

So, what’s your next step? Drop the excuses, show up with value, and start attracting your dream clients. 

Your people are waiting for you—are you finally ready to claim them?

xo, Brittany