Struggling to get your first paying coaching client? You’re not alone! Many new coaches face challenges like unclear messaging, fear of charging their worth, and not knowing where to find clients. But don’t worry—I’ve got you! Let’s break it down step by step so you can start attracting your ideal clients and building your coaching business with confidence.

How Do I Get My First Coaching Client?

The key is to position yourself as someone people trust and want to work with. Here’s what you can do:

1. Get Clear on Your Niche and Who You Help – Who do you want to work with? What’s the big problem you solve for them? When you speak directly to their struggles, they’ll know you’re the right coach for them. Need help figuring out your niche? Check out this guide to get clarity and confidence in your coaching focus.
2. Show What You Know – Start sharing your expertise through blog posts, social media, and live videos. Use SEO-friendly content like “how to get coaching clients as a beginner” or “best ways for new coaches to find clients” to attract organic traffic.
3. Offer a Free Mini-Session – Sometimes people just need to experience your coaching before they commit. A free workshop or short session can help them see your value firsthand.
4. Hang Out Where Your Ideal Clients Are – Join Facebook groups, LinkedIn communities, and other spaces where your people are. Engage in real conversations and provide value—without immediately pitching your services.
5. Use Your Personal Network – Don’t be afraid to let people know what you’re doing! Friends, family, and past colleagues may know someone who needs your help.

Join Heart Driven Abundance to connect with like-minded entrepreneurs and get support on your coaching journey!

Why Am I Not Getting Coaching Clients?

If clients aren’t coming your way, here’s what might be happening:

• Your message isn’t clear – If people don’t understand what you do or how you can help, they won’t take action.
• Mindset blocks are holding you back – Fear of charging your worth or feeling like an imposter? That energy shows up in your business.
• You’re not visible enough – If people don’t know you exist, they can’t hire you. Show up, be consistent, and let people see what you offer.

Where Is the Best Place to Find Coaching Clients?

Let’s talk strategy—here’s where you can start looking for clients:

• Social Media – Instagram, Facebook, and LinkedIn are goldmines when used intentionally.
• Facebook Groups & Online Communities – Be helpful, engage in conversations, and share valuable insights.
• Networking Events & Workshops – Get in front of the right people and build relationships.
• Referrals & Testimonials – Happy clients will refer others, so don’t be shy about asking for testimonials!
• SEO & Blogging – Write content that answers client questions, like “how do beginners get coaching clients?” to drive organic traffic.

How Do Beginners Get Clients?

If you’re just starting out, try this:

1. Offer Free Sessions – Let potential clients experience your coaching to build trust.
2. Engage in Communities – Participate where your ideal clients hang out.
3. Create Valuable Content – Show up, give helpful insights, and position yourself as the go-to person.
4. Focus on Relationships – Genuine connections will lead to long-term clients.

Final Thoughts + Call to Action

Landing your first paying client doesn’t have to be overwhelming. Focus on clarity, confidence, and connection. Keep taking action, show up consistently, and trust that the right clients will come your way.

Want more support? Join Heart Driven Abundance to connect with other heart-driven entrepreneurs and get expert guidance on building your coaching business!

xo, Brittany