Pricing your coaching packages isn’t just about picking a number—it’s about owning your worth and setting up your business for real, sustainable success. Price too low? You’ll burn out while attracting clients who don’t take your work seriously. Price too high? You risk pricing out your ideal clients—unless you position your value correctly.

So, how do you find that sweet spot? Here’s how to price your coaching packages in a way that aligns with your value, attracts the right clients, and keeps your business profitable.

Step 1: Own Your Value and Transformation

Your pricing starts with your results—not your time. Clients don’t pay for calls; they pay for transformation. What shifts do you help people create? More confidence? More money? Better relationships? If your coaching changes lives, price accordingly.

Ask yourself:
✔ What’s the biggest transformation I help my clients achieve?
✔ How does my coaching compare to others in my niche?
✔ What is the long-term impact of my work on a client’s life or business?

If you struggle to price confidently, the real issue isn’t numbers—it’s believing in the power of your work.

Step 2: Pick a Pricing Model That Supports Growth

Your pricing structure determines how you scale. Choose a model that aligns with your business goals:

1. Hourly Sessions (Not Recommended for Scaling)

You charge per session. It’s simple, but it caps your income and keeps you trading time for money. If you’re serious about growing, move past this fast.

2. Tiered Packages (Best for Flexibility & Upsells)

Offer multiple levels of support—basic, premium, VIP. This gives clients options while positioning higher-tier packages as the best investment.

3. Program-Based or Monthly Pricing (Best for Stability)

Set a fixed price for a structured program (e.g., 3 months, 6 months) with clear deliverables. This ensures commitment, better client results, and predictable revenue.

Step 3: Factor in Costs, Goals & Profitability

Your prices need to cover more than just your time. Consider:

• Business expenses (software, marketing, taxes)
• Energy output (deeper support = higher price)
• Long-term scalability (low prices = harder growth)

Your coaching should fund your freedom, not just your bills.

Step 4: Test, Refine, and Raise

Start with a solid price, test market response, and tweak as needed.

• If clients push back on price → improve how you communicate your value.
• If you’re fully booked → it’s time to raise your rates.

Final Thoughts

Pricing your coaching isn’t about playing small—it’s about owning your impact. Set prices that feel aligned, deliver results, and allow you to grow a sustainable, thriving business. 

The right clients will invest when they see the true value of what you offer.

xo, Brittany