Let’s be real—most coaching programs blend into the noise. But yours doesn’t have to. In this guide, you’ll learn how to start a coaching program that stands out, creates real impact, and attracts clients who are ready for transformation. Let’s break it down, no fluff, no BS.

Step 1: How to Define Your Niche and Stand Out in the Coaching Industry

If you’re trying to help everyone, you’ll help no one. Get razor-sharp on who you serve and the problem you solve. A well-defined niche makes marketing effortless and positions you as the go-to expert.

Ask yourself:

• Who is my dream client?
• What problem keeps them up at night?
• Why should they choose me over everyone else?

Stop overthinking—pick a niche and own it. Need help figuring it out? Let’s do it.

Step 2: Developing a Signature Framework for Your Coaching Program

People don’t pay for random advice—they pay for results. A signature framework gives your coaching structure and proves you’re not just winging it.

Example:

• Clarify their vision – Cut through the noise and define clear goals.
• Create a strategy – Map out the exact steps to get them there.
• Execute and scale – Give them the tools, accountability, and mindset shifts they need to thrive.

Your framework = your money-maker. Make it clear. Make it powerful.

Step 3: Choosing the Right Coaching Format to Stand Out

Not all coaching programs look the same. Choose the format that fits your strengths and how your clients learn best.

• One-on-one coaching – Deep, high-touch support.
• Group coaching – Scalable, community-driven, high-energy.
• Self-paced courses – Freedom for you, flexibility for them.

Want to scale faster? Combine formats for multiple income streams.

Step 4: Pricing Your Coaching Program to Attract Clients

Newsflash: Undercharging won’t make you “affordable”—it makes you forgettable. People pay for transformation, not just your time.

Consider:

• Your expertise (what’s your real value?)
• The results you deliver (life-changing = high-ticket!)
• The market (charge what aligns with your positioning, not your fears)

Tiered pricing helps clients choose what works for them—without discounting your worth.

Step 5: Marketing Strategies for a Coaching Program That Stands Out

You could have the best coaching program in the world, but if no one knows about it? It doesn’t matter. Marketing isn’t “salesy”—it’s showing up and owning your authority.

Here’s how:

• Content marketing – Post valuable insights that attract your dream clients.
• Social proof – Testimonials = trust. Get them. Use them.
• Live events – Webinars, Q&A sessions—let people experience you.
• Email marketing – Build relationships that lead to sign-ups.

Show up consistently, and watch your audience grow.

Ready to Launch Your Coaching Program?

Your coaching program doesn’t need to be perfect—it just needs to launch. Action beats perfection every time.

If you’re serious about growing, stop waiting. Join other driven entrepreneurs who are making moves—learn more at iambrittanykeller.com/group.

xo, Brittany