You didn’t start your spiritual coaching business because you love marketing. You started because you’re damn good at helping people transform their lives.

But here’s the thing—marketing for spiritual coaches is part of the work. If people don’t know you exist, you can’t help them. Marketing matters. And no, it doesn’t have to feel gross.

The Lie That Keeps Spiritual Coaches Invisible

Somewhere along the way, spiritual entrepreneurs were told that selling is ego. That if you’re truly “aligned,” clients will magically find you.

Let’s clear that up—your integrity doesn’t disappear when you promote your work. Even the most aligned healers had to talk about what they offered.

Marketing isn’t the problem. It’s how you do it. When it’s honest, real, and rooted in service, people feel it—and they lean in.

Step One: Own Your Expertise

If you don’t talk about your work, people won’t know how to hire you.

Confidence isn’t arrogance. It’s clarity.

Ask yourself:

• What transformation do I help people achieve?

• Why am I uniquely qualified?

• What sets my approach apart?

Own it. Speak on it. Be clear and direct in everything you share—from your content to your offers.

Step Two: Stop Posting Like Everyone Else

Another “3 Ways to Raise Your Vibration” post won’t cut it. Generic content blends in and gets ignored.

Stand out by being real. Share what you actually believe. Call out the fluff. Tell stories. Talk about the moments that shaped you.

Your bold truth is your brand. The more you let people feel you, the easier it is for them to choose you.

Step Three: Make Clear Offers—Often

Here’s where most spiritual coaches drop the ball: they give value but never make actual offers.

Don’t just hope people “click the link.” Invite them in. Tell them what’s next. Be specific about how they can work with you.

You’re not being pushy—you’re showing people how to receive your help.

Real Talk: Marketing Is Service

Marketing isn’t about convincing. It’s about serving before you’re ever paid.

It’s about showing up with so much clarity and alignment that working with you feels like the natural next step.

So stop second-guessing yourself. Stop waiting to be discovered.

Show up. Speak up. And serve the people already searching for you.

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xo, Brittany