Hey, friend! I know that setting your prices as a coach can feel super awkward. You’re passionate about what you do, and you’re here to help people. But let’s be real—charging what you’re worth can be a serious struggle, right? Let’s talk about how to shift that mindset so you can confidently charge what you deserve.
How Do You Charge What You Are Worth?
First off, you’ve got to recognize the incredible value you bring to your clients. Think about the transformations you’re creating. Maybe your clients are finding their confidence again, improving their relationships, or finally chasing their dreams—that’s life-changing stuff!
Now, don’t get caught up in what everyone else is charging. You’re not them. You’re offering something special, so your prices need to reflect that. Remember, you’re not just selling sessions—you’re delivering results and real change.
If those nagging thoughts like “No one will pay that much” pop up, take a deep breath. Tools like the Money Blocks Quiz can help you figure out what’s holding you back.
What Does Charge Your Worth Mean?
“Charging your worth” isn’t about putting a price tag on who you are—it’s about respecting the value of your services. Look, I know it’s scary to raise your prices, especially if you’re worried that clients might walk away. But here’s the truth: undercharging can actually attract people who don’t fully value your work.
When you set your prices to reflect the value you provide, you’re saying, “I’m serious about this work, and I’m inviting you to be serious too.” That’s the kind of vibe that draws in clients who are ready to commit and invest in themselves.
What Is Value-Based Pricing?
Okay, so let’s talk about value-based pricing. This is when you charge for the transformation your clients get, not just for the hours you put in. For example, if you help someone build the confidence to switch careers, that’s worth way more than just the time you spent on a few coaching sessions.
When you shift to a value mindset, you’ll feel more comfortable explaining your rates because you know the impact of your work is priceless.
How Should I Price Myself?
Here’s the deal: pricing yourself comes down to a few key things.
- Results: What’s the transformation your clients walk away with? Is it a big life shift?
- Experience: You’ve put in the time and effort to become the amazing coach you are—your prices should reflect that.
- Positioning: Are you offering premium, high-touch services? Then you’ve got to price yourself like a pro.
- Mindset: If your brain is throwing shade, telling you to keep prices low, challenge those thoughts. The Money Blocks Quiz can help you shake off those doubts.
You’re not just offering a service—you’re offering transformation. When you align your prices with the value you bring, you’ll attract clients who are ready to go all in. You’ve got this!
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