Starting your coaching business is exciting, but if you’ve ever thought, “Who am I to do this?” as a new coach, you’re experiencing a common challenge called imposter syndrome.. Imposter syndrome in coaching can create feelings of self-doubt, making you question your expertise, even when you’re fully capable. Let’s break it down and get you past this hurdle so you can start overcoming imposter syndrome as a new coach.

What is the Root Cause of Imposter Syndrome?

Imposter syndrome comes from self-doubt, perfectionism, and the fear of being “found out.” Many new coaches feel they need another certification or more experience before they can truly embrace their expertise. But here’s the truth: It’s not about how many degrees or titles you have—it’s about how you can help people get results.

What Are the Red Flags of Imposter Syndrome?

If you’re dealing with imposter syndrome, you might notice these signs:

• Downplaying your wins – Brushing off compliments or thinking success is just luck.
• Struggling to charge what you’re worth – If asking for money feels uncomfortable, it’s likely a mindset block. Instead of undervaluing yourself, focus on the transformation you provide. This guide on money mindset shifts offers strategies to help you charge what you deserve with confidence.
• Over-preparing or procrastinating – Thinking you need just one more course before you can start.
• Comparing yourself to others – Looking at other coaches and feeling like you don’t measure up.
• Avoiding putting yourself out there – Hesitating to post content or promote your services.

How to Overcome Imposter Syndrome as a New Coach

Overcoming imposter syndrome as a new coach requires both mindset shifts and practical strategies. Here’s what helps:

1. Call it out – Recognize that these thoughts are just stories, not facts.
2. Shift your mindset – Instead of “I’m not good enough,” try “I’m learning and growing every day.”
3. Own your journey – Your unique story and experiences are exactly what make you the right coach for your ideal clients.
4. Take messy action – Confidence comes from doing, not waiting until you “feel ready.”
5. Track your wins – Save client testimonials and little victories to remind yourself of the impact you’re making.

The 4 P’s of Imposter Syndrome

There are four common ways imposter syndrome shows up:

• Perfectionism – Nothing ever feels “good enough.”
• People-pleasing – Trying too hard to make everyone happy.
• Paralysis – Fear of failing keeps you stuck.
• Procrastination – Putting things off because of self-doubt.

Coaching isn’t about being perfect—it’s about showing up, staying consistent, and serving from the heart. Overcoming imposter syndrome as a new coach isn’t about waiting until you feel “ready”—it’s about embracing the journey and trusting that your impact grows as you do. Keep taking action, trust yourself, and know that the more you show up, the more confidence you’ll build.

xo, Brittany