You ever feel like you’re constantly chasing the next big thing in your business—only to realize a few weeks (or days) later that it wasn’t the magic fix you hoped for? If so, you might be dealing with Shiny Object Syndrome (SOS). It’s a common trap for entrepreneurs who find themselves jumping from one strategy to another, constantly searching for the perfect solution.

What is Shiny Object Syndrome in Business?

Shiny Object Syndrome is that endless distraction by new ideas, strategies, or trends, making it ridiculously hard to stay focused on what actually grows your business. It’s seeing a new course, a new marketing hack, or a new social media trend and thinking, Omg, this is it! This will change everything!—only to ditch it when the next “brilliant” idea pops up.

What is an Example of Shiny Object Syndrome?

Say you’re growing your coaching business. One week, you swear TikTok is the secret sauce. You go all in, making videos every day. Then, you hear LinkedIn is actually where the high-paying clients are, so you switch gears. A month later, someone tells you email marketing is the real moneymaker—so you pivot again. Sound familiar? Constantly bouncing from one thing to the next leaves you exhausted, with nothing actually built.

What is a Common Symptom of Shiny Object Syndrome?

The biggest red flag? You’re always busy, but not actually making progress. Overcoming shiny object syndrome in business requires recognizing these patterns and actively working to break free from them. You start a bunch of things but rarely finish them. Plus, you might be feeling that sneaky self-doubt, wondering if you’ll ever find “the right” strategy.

How to Overcome Shiny Object Syndrome?

1. Get Clear on Your Goals – Before jumping on something new, ask yourself: Does this actually help me get where I want to go? If not, bye.
2. Create a Decision Filter – Set some rules for what you say “yes” to. If it doesn’t directly grow your business, it’s a no.
3. Stick With One Thing – Pick a strategy and actually give it time. No magic overnight success here.
4. Surround Yourself with Focused People – Being around people who stay the course helps keep you on track. Join us here!

At the end of the day, success isn’t about chasing everything—it’s about locking in on what actually works. Stay focused, and you’ll see the results you’ve been working toward. The key to overcoming shiny object syndrome in business is simple: focus, commit, and trust the process. Success comes from consistency—not chasing every new trend.

xo, Brittany