Let’s get real—are you busy or actually profitable? Many entrepreneurs mistake constant activity for productivity. But if you’re serious about growing your business, focusing on revenue generating activities (RGAs) is non-negotiable.

What Exactly Are Revenue Generating Activities?

Revenue generating activities are specific tasks that directly lead to income. Think sales calls, closing deals, following up with leads, launching high-converting ads, and optimizing your sales funnels.

For heart-driven entrepreneurs, this could look like:

• Selling spots in your coaching program
• Hosting live trainings with offers
• DM conversations that lead to booked calls
• Emailing your list with a strong CTA
• Selling digital products that solve a core client problem
  

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RGAs are not:

• Endless meetings
• Repeatedly adjusting your logo
• Scrolling social media “for ideas”

Stop Wasting Time on Fake Productivity

Here’s the harsh truth: constantly tweaking your website’s fonts or refining your social media bio isn’t driving revenue—it’s procrastination disguised as work. Would you rather have a flawless Instagram feed or an extra $10K in your account?

Prioritize tasks that clearly lead to money. Everything else is secondary.

How to Identify Your Top Revenue Generating Activities

If you’re unclear about which tasks genuinely boost your bottom line, try this:

• Analyze your last 5–10 sales. Where did these customers come from? Invest more time there.
• Track your daily tasks for one week. Identify what directly increased your revenue versus tasks that simply filled time.
• Regularly ask yourself, “Will this activity make me more money?” If the answer is no, cut it.

Prioritize Revenue First Thing Each Day

Every morning, tackle at least one revenue generating activity before anything else. Make a sales call, launch a campaign, or follow up with potential clients. Prioritizing RGAs ensures consistent cash flow and growth.

If you’re a coach or service provider, this might look like recording a short sales video, pitching a paid offer on Instagram Stories, or personally inviting someone into your container.

You don’t need another productivity hack—you need focused actions that pay.

Cut the Fluff and Chase the Revenue

If a task doesn’t lead directly to income, consider it background noise. Focus relentlessly on activities that generate revenue, do more of them, and watch your profits soar.

Want to dive deeper into boosting your business income? Check out my guide on “Charging Your Worth”.

xo, Brittany