Unlocking Your Worth: A Guide for Coaches to Charge What They Deserve

Hey friend, let’s have a real talk. If you’ve ever caught yourself wondering, Am I charging enough for my services?—you’re definitely not alone. So many amazing coaches keep their prices low, thinking it’s the only way to help more people. But let’s flip that script.

Understanding Your Value

You know that little voice inside saying you’re undercharging? Listen to it. Your pricing isn’t just about the hours you spend with clients—it’s about your experience, the transformation you help them create, and the magic only you bring to the table. Your clients aren’t just paying for sessions; they’re investing in real, lasting change. No one else can do exactly what you do, and that’s your superpower.

Overcoming Limiting Beliefs

We’ve all had those sneaky thoughts pop up—I’m not really a business person, I just want to help people, or If I charge more, I’ll push away the people who need me most. But here’s the thing: those are just fears dressed up as facts. The reality? People who invest in themselves are way more committed to the process. Charging what you’re worth actually helps your clients show up, do the work, and get the results they want.

Aligning Price With Purpose

Your business is an extension of your soul’s purpose, so your pricing should reflect that. Instead of just picking a number that feels safe, ask yourself: What kind of transformation am I offering? What is that worth to my clients? When you look at it from that perspective, pricing stops feeling like a numbers game and starts feeling like an alignment practice.

Communicating Your Value

Raising your rates doesn’t mean you have to become some pushy salesperson. It’s really just about confidently sharing what you do and why it matters. Talk about the real transformations you’ve helped create, the shifts you’ve seen, the breakthroughs that change lives. When you speak from that place, the right clients will feel it and know you’re the coach for them.

Stepping Into Your Worth

Charging what you’re worth isn’t just about money—it’s about believing in the impact of your work. When you own your value, you’ll attract the kind of clients who are truly ready to invest in themselves and get the most out of your coaching.

At the end of the day, unlocking your worth is about so much more than pricing—it’s about stepping fully into your purpose. If you’re ready to clear out any money blocks and start embracing true abundance, take this free quiz to uncover what’s been holding you back. The right clients will always see your value—it’s time for you to see it too.

 

 

Loved this post? Keep the momentum going! Join my free group for deeper insights on mastering money mindset, attracting abundance, and creating heart-driven income and impact.  Join here.

xo, Brittany

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